Is Lamborghini Building the Egoista Model?

Lamborghini has just trademarked the word: Egoista (selfish in Italian). Carmakers do have this tendency to trademark names, sometimes because they actually need them and other times to keep their competitors from coining the name.

We don't yet know if Lambo is planning to give this name to a car, but here is a hint. Back in 2013, they presented a one-seat concept called Lamborghini Egoista. The car looked like a combo between a starship and Batmobile.

Does this mean they are actually building the Egoista where they just secured the name so that competitors couldn't have it?!