A Whiff Of Racing: Nissan's 'Smell My Dust' Combines Tire And Cherry Blossom Scents

by AutoExpert   |  26 May, 2024

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The new Nissan perfume has a hybrid scent that combines the scents of tires and cherry blossoms—a nod to Japan's international fame for the flower. "Smell My Dust" is the name of the perfume. Interestingly, the company's announcement aligns with this weekend's Formula E event in Shanghai.

Nissan is hoping that its unique aroma will help the electric series stand out during its debut Shanghai appearance.

Smell My Dust

To create this aroma, Nissan collaborated with a Shanghai perfume laboratory. Top Gear claims to have used real pieces of tire dust in its manufacture, although the precise composition is still unclear. This year in Formula E, Nissan has performed well, finishing on the podium six times and winning one race to take third place in the standings.

Still, this isn't the first time a Nissan-branded container has had an unpleasant odor. At Nissanperfume.com, you'll find a wide variety of fragrant car smells, like the savory Armada, GTR, Patrol, and 350Z—a "cooling fragrance" that conjures a "sensation of purity." Tell the truth: would you be interested in giving one a go?

Smell My Dust

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