Tesla Cybertruck Dons Toyota Tundra Wrap, Stirs the Pickup Truck Landscape
by AutoExpert | 29 August, 2023
In a move that has piqued curiosity and garnered attention, Tesla has given its Cybertruck a wrap that mimics the look of a Toyota Tundra. This marks the second instance where Tesla has playfully trolled a mainstream truck brand, leaving enthusiasts to wonder which will be next on the list.
Originally sighted by members of TeslaCybertruckOwnersClub in California, the wrap seems to serve dual purposes. Firstly, it casts a spotlight on the direct competition between the Tesla Cybertruck and traditional pickup models. Secondly, it allows Tesla to fine-tune its wrapping techniques on a vehicle that will not offer conventional paint options.
Elon Musk had previously announced in 2020 that the Cybertruck could be customized with wraps of "any color or pattern." This new development confirms Tesla's efforts to make good on that promise, especially given the stainless steel body's potential vulnerabilities, including susceptibility to scratches.
Earlier, a Tesla Cybertruck was seen sporting a wrap resembling the Ford F-150, another rival in the truck market. Tesla has not limited its wrapping experiments to just competitors; we've also spotted camo-themed wraps in the past months.
Now, speculation grows over whether Tesla will venture into wrapping the Cybertruck to resemble a Rivian R1T or perhaps a GMC Hummer EV—both major players in the evolving electric pickup market. Could a Chevy Silverado EV wrap be in the cards? Time will tell what Tesla has up its sleeve next.