Maserati partnered up Chinese streetwear fashion brand CANOTWAIT_ to bring on the market an ultra-rare Maserati Ghibli. Though it’s built through Maserati's Fuoriserie customization program, the new Ghibli Hybrid Love Audacious portrays the younger age spirit of the world.
William Chan, as the founder of the CANOTWAIT,_ fashion brand founded by, William Chan, and is a popular actor, singer, and trendsetter among young people so he knows all there is to know about the whole streetwear industry passions. The first striking design element of the trend is the purple color. Maserati states that purple could be associated with the concept of luxury and exclusivity, implying at the same time, a touch of mystery and rarity.
The designers chose to contrast the main color with the "Digital Aurora" made with three layers of paint. So, it perfectly blends with white, pink glass flakes and creates the perfect digital effect. Also, the designers brought the set of 20-inch Teseo wheels in Dark Miron and inside/outside CANOTWAIT_ customized badges.
Some of the first examples of the Maserati Ghibli are currently sold in a pop-up store in Shanghai starting May 20. Influencers and online personalities are the CANOTWAIT_ best promoters so, no one doubts Maserati knows how to target its intended customers.
This month Maserati plans to sell only eight examples of the Ghibli Hybrid Love Audacious on the Chinese market only.