When Bentley celebrates, they do it in style and the Bentley’s Unifying Spur is the latest professor Revealed today, this one marks the launch of the Diversity and Inclusion strategy towards the carmaker’s diversity in management to 30 percent by 2025. The second goal is to make Bentley the most diverse luxury car manufacturer.
The special artwork livery was created by none other than Bentley’s Design team and should celebrate diversity in all its forms. Designer Rich Morris did a great job including all nine colors of the Progress flag into the ‘Unifying Spur. You can spot the “Love is Love” lettering written in a single unbroken line. According to the designer, it’s a message that traces faces, dancing figures, and shapes, while representing the unifying power of humanity, regardless of race, creed, or sexuality.
“We know that diversity drives success, by bringing a greater range of experience, creativity, as well as inclusion, allows co-operation to play in business strategy, innovation and decision-making. We also want our business to reflect our global customer base and most importantly of all, to ensure that we all work in an environment where everyone feels safe to bring their true self to work and valued for who they are and what they can do,” said Dr. Astrid Fontaine, Bentley’s Member of the Board for People, Digitalisation and IT.
According to Dr. Fontaine, the reveal of the Unifying Spur, the internal activities that it will support – and the external engagements we are planning for it in 2021 – Bentley wants to celebrate the individual talents and idiosyncrasies that make us all unique. Meanwhile, it serves the purpose of highlighting the key themes that unite and brings them together. Bentley presents its new five-step strategy focusing on outreach, recruitment, succession planning, culture, and development. But it’ll take time to recruit established professionals to explore new talent pools.
What better way to support all talent within its business and ensure the early identification of diverse talent within the company. Get ready for new development programs, the recently-launched colleague network groups, and more. As promised we will have ahead amazing projects.