Linda Jackson will become the new CEO of the Citroen brand!
by AllAutoExperts | 8 May, 2014
The company Citroen will have a new CEO starting with June. The French brand will be led by Linda Jackson, the current head of the division in the UK and Ireland of the company. Jackson will replace Frédéric Banzet, the current head of Citroen.
The French brand will undergo a significant restructuring strategy, which will be operated through the implementation of the plan "Back in the Race" Carlos Tavares's. The new strategy of PSA Peugeot-Citroen involves cutting the portfolio will be removed 19 models. Therefore, from 45 models as PSA Peugeot-Citroen has got in the range, the portfolio will be reduced to 26.
The CEO exchange will not be the only change in the company's DS division also will be headed by Yves bonnefont, the current strategy director of PSA Peugeot-Citroen and vice CEO of the current mark. Under the leadership of bonnefont, DS division will become an independent premium brand, said the representatives of Citroen.
