The new restructuring plan of the PSA group involves a modelsâ relocation beside a different placement of the two car brands from the portfolio.
Frederic Banzet, Citroen executive director, said that the brand he leads will have two different ranges, completely opposite in terms of target audience. Accordingly, the DS line will remain spearhead, trying to offer products increasingly competitive with German premium offer, and from the other end will arise a new range, named C-line, focusing on cars with a competitive price.
The first product of the new line will be the replacement of the C3, a model not as popular as the French expected. The model will be a rival to low-cost models of Dacia, but a product competitively positioned in terms of the price, inspired by the C-Cactus concept, presented in 2007.
Reducing in costs in C-Line range will be made by simplifying the list of models, by reducing the number of the available engines. Even so, the Citroen promises that will not fall into the trap competition at affordable prices, trying to offer to its customers also a captivating design.