Toyota Marketing has a New Group Vice President: Meet Lisa Materazzo

The former Toyota Marketing Group Vice President, Ed Laukes, will be replaced on January 4 by Lisa Materazzo, who joined Toyota in 1998 in a variety of marketing-related roles such as Lexus vice president, vehicle marketing and communications, and corporate manager, media strategy and digital engagement.

 Apart from that, from 2008 until 2014 she worked at Ridemakerz LLC as vice president of marketing and business development, then as director of automotive category marketing at AOL.

So, getting the new wheel in her own hands will be a smooth transition because she knows the deal about Toyota’s ideas, tastes, and goals, and she also knows a thing or more about the competition.