The Chinese Xiaomi Wants To Build A High-Level Electric Car
by AutoExpert | 25 March, 2021
The Chinese tech company is expanding its investment portfolio by investing in building the electric automobile. They want to compete with Apple and prove that they can do it better - a partnership with Lamborghini already is a guarantee of a true competitor on the auto market. Xiaomi wants to build the ultimate go-kart.
With the company's 2019 success by launching its own Redmi branded SUV in collaboration with other companies, they want now to build an electric car similar to a Tesla and the upcoming Apple car. Soon Huawei plans to join the cavalry in the pursuit of the electric car. Lei Jun, Xiaomi CEO would personally lead the project to ensure its success.
To ensure Xiaomi's EV uniqueness, the tech company wants to put on the market a high-end electric vehicle with a premium price tag along with sophisticated technology. The second goal is to make it worldwide available since they already succeeded on smartphones, laptops, and home appliances, and the brand is well received globally. The Xiaomi electric vehicle is aimed to compete with giants like Volkswagen ID.4, Tesla Model Y, and Ford Mustang Mach-E cars.
Nicknamed "China's Apple", Xiaomi is the world's third-largest smartphone maker, and the strategy it takes along the path might lead its first electric car to reach the market in 2024. We hope the project will hit a green light and the EV will reach the production line under Lamborghini's guidance.
Starting as a smartphone company, back in 2010, Xiaomi took over the mobile market with bold strategies and high-level products, such as the self-developed mobile SoC, and with its first smartphone in 2011. In no time, they became the number one manufacturer in China, and the fourth - globally after Apple, Samsung, and Huawei. Now they even create a wide range of IoT product systems and a modified skin for Android. We imagine that an electric car developed by this company won't disappoint either.