In an era where the automotive industry is rapidly electrifying, BMW's unwavering commitment to combustion engines is making waves. While other manufacturers rush to embrace electric mobility, BMW is charting a different course, and here's why:
New Generation Engines
BMW is actively developing a new generation of gasoline and diesel engines, spanning from four to eight cylinders. These engines are expected to remain in production well into the next decade, primarily powering BMW's SUV lineup.
No Cutoff Date
Unlike its competitors like Audi and Mercedes-Benz, BMW has chosen not to announce a cutoff date for its combustion engines. Frank Weber, a member of the board of management for BMW Group development, emphasizes that BMW envisions a future where combustion engines coexist harmoniously with electrified offerings. Customers will have the flexibility to choose between ICE and BEV powertrains for the next 10-15 years.
BMW's strategy revolves around powertrain flexibility. Instead of forcing customers to choose a specific powertrain and vehicle model, BMW aims to provide a seamless choice between ICE and EV powertrains. This approach offers customers the freedom to select their preferred power source without compromising on their desired BMW model.
Contrasting Industry Trends
BMW's decision to keep combustion engines without a set cutoff date contrasts with the prevailing industry trend. While Mercedes-Benz aims to go electric-only by 2030 and Audi plans to phase out combustion-engined models by 2033, BMW remains committed to offering diverse powertrain options.
In addition to its dedication to traditional combustion engines, BMW is aggressively pursuing electrification. The company aims for at least 50 percent of its sales to come from battery-powered electric vehicles by the end of the decade. This dual approach caters to a wide range of consumers, ensuring they can choose the powertrain that best suits their needs while enjoying their preferred BMW models.
BMW's steadfast commitment to combustion engines while embracing electrification demonstrates their dedication to providing choices and flexibility to their customers in an ever-changing automotive landscape.