The upcoming fleet of BMW vehicles is set to boast a sleeker and more refined appearance, as confirmed by the brand's design chief, Adrian van Hooydonk.
The announcement comes after a wave of criticism about modern automobiles. Some of BMW's most divisive models in recent years include the 4 Series, 2 Series, 7 Series, iX, and XM. The front grille of these cars was the subject of the most discussion due to its striking new appearance and size.
The BMW design chief discussed the aesthetic direction the company would take moving forward. His words suggest a less imposing front grille and a more streamlined overall appearance are priorities. He stated that it's important for them to always incorporate cutting-edge design principles into their work. Companies often need to try something different. Van Hooydonk believes that this is a crucial step towards ensuring their future success.