BMW & UBER reinvent the future of car releases!

by AllAutoExperts    |  22 October, 2015

Share :

UBER is an innovative transportation network where people use an app to request a ride from people that travel in their own cars. Not that they need it much, but in their desire to stay competitive they announced driverless rides in Tesla cars and now they partnered with BMW for a special project.

BMW and Uber were offering test rides in the new 2016 BMW 7 Series. The event lasted for a day, October 19th, and took place in Los Angeles, New York, Miami, and Chicago.

The drivers were BMW people that were driving the passengers while pitching them the new features of the 7 Series. The logic of such a promotional stunt is that the passengers that like or need to be driven (have a driver) will most likely decide to buy the car for their needs. The 2016 BMW 7 Series costs about $82,295.

This was an interesting promotion from BMW but we feel that they did not approach the prospective buyers with the right car. This luxury limo costs too much for people that use Uber to get to places. Something in the range of $35k would have been more suitable, we think!

Do you agree?

Recomended:

10 Chinese Cars That Look Strangely Familiar – Copycat or Clever? - Photo
Others
10 Chinese Cars That Look Strangely Familiar – Copycat or Clever?

Some automakers pour millions into cutting-edge design studios, like Toyota’s California facility, which gave us gems like the 4Runner and retro-inspired Land Cruiser. Others? Well, they skip th

AutoExpert
Real-World EV Range Test: Tesla, Porsche, BMW, and More Compared - Photo
Others
Real-World EV Range Test: Tesla, Porsche, BMW, and More Compared

When it comes to electric vehicles (EVs), the conversаtion always circles back to one thing: rаnge. For internal combustion engine (ICE) cаr buyers, it’s rаrely a concern. But with EVs, everyone

AutoExpert
Overhyped Cars Ranked: Are These Models Really Worth the Buzz? - Photo
Others
Overhyped Cars Ranked: Are These Models Really Worth the Buzz?

Wow. People do not hold back when asked about the most overhyped cars on sale today. But the verdict did not come to one car only! Most car enthusiasts are calling out entire segments—and s

AutoExpert
The Chinese Car Boom: What Western Automakers Should Know - Photo
Others
The Chinese Car Boom: What Western Automakers Should Know

Here we go—what some are calling the second wave of the Chinese car industry. A whole new lineup of Chinese carmakers, ones you probably couldn’t name if your life depended on it, is now r

AutoExpert
Chery Unveils Hunting Wild Concept With Cutting-Edge Solid-State Battery Tech - Photo
Car News
Chery Unveils Hunting Wild Concept With Cutting-Edge Solid-State Battery Tech

Chery’s new concept, the Hunting Wild, is a bold look into the future of their Fulwin lineup, blending sleek, aerodynamic lines that seem to hover between a wagon and a minivan, all while promis

AutoExpert
NHTSA Hits Ford With Record $165 Million Penalty For Safety Recall Delays - Photo
Car News
NHTSA Hits Ford With Record $165 Million Penalty For Safety Recall Delays

Ford’s latest misstep with the National Highway Traffic Safety Administration (NHTSA) has landed the automaker with one of its biggest civil penalties yet—up to $165 million. It’s a

AutoExpert
Xiaomi SU7 Hits 100,000 Units: Lei Jun Steals The Spotlight - Photo
Car News
Xiaomi SU7 Hits 100,000 Units: Lei Jun Steals The Spotlight

Lei Jun, Xiaomi’s charismatic founder and CEO, knows how to grab attention. To celebrate a major milestone—100,000 SU7 electric vehicles produced—he posted a photo of himself napping

AutoExpert
Nissan’s Sleek New EV, The N7, Targets Chinese Market - Photo
Car News
Nissan’s Sleek New EV, The N7, Targets Chinese Market

Nissan is diving deeper into the EV market with its latest creation, the N7—a sleek electric sedan designed exclusively for China. Built in collaboration with Dongfeng through their joint ventur

AutoExpert
The Lincoln Mark IX: A Mustang Heart With A Luxury Soul - Photo
Car News
The Lincoln Mark IX: A Mustang Heart With A Luxury Soul

The Lexus LFA changed the game for luxury performance cars when it debuted in 2010. With its screaming naturally aspirated 4.8L V10, the LFA wasn’t just a car—it was a symphony for the aut

AutoExpert
Ford Recalls EcoBoost Engines: What You Need to Know - Photo
Others
Ford Recalls EcoBoost Engines: What You Need to Know

Ever hаd that heart-stopping moment when а warning light on your dashboard blinks to life, or your car makes a strange noise, or worse, just stops dead? It’s a dаy-ruiner for sure. Well, turns o

AutoExpert