Check out Dacia’s rebranding coming with a modern and new design for the badges and a brand identity that wants to draw the attention on the most important.
So, instead of formerly written Dacia on the logo, we now see DC – two capital letters that you might have noticed on the Bigster concept presented in January 2021.
The letters are written in a futuristic style, featuring simplified geometrical elements. The green color makes a hint to ecology, which is mostly available for all-terrain vehicles. Dacia also uses colors like sand, dark kaki, and terracotta, mixed with glossy green.
According to the Romanian carmaker, the new simplistic design stands for stability and vigor. And yes, this logo would look nice on sports clothing, as well.
Dacia wants to be perceived as a brand offering value-for-money. This is supported by its range comprising Sandero Stepway, Logan, Duster, Sandero, and the new Spring, which is one of the cheapest electric cars in the world.
You’ll notice the Dacia going public with its rebranding soon, this June 2021, with ads, flyers, and later in 2022, with its dealers. The cars, however, will start showing off the new logo and badge in the second half of 2022, premiering on C-SUV Dacia, which we have seen in the Bigster concept.