Breaking Stereotypes: Do Women Really Dream of Driving the Kia EV9?

by AutoExpert   |  15 March, 2024

Share :

So, this Women's Worldwide Car of the Year Award happened, and the big winner was the Kia EV9. Is this what women really dream of driving? I mean, it's cool and all, but kinda feels like a handful of experts decided for everyone.

These awards are often based on what a small group of judges thinks is best, not real-world sales numbers. And let's be real, while we haven't seen many women driving an Aston Martin, even though they won a category, too.

Breaking Stereotypes

The Data Doesn't Lie (Or Does It?)

Some numbers say more women buy Buicks, but only by a tiny bit. Truth is, it's hard to find good data on what specific cars women actually drive. Most old studies just list the usual bestsellers – Hondas, Toyotas... the same stuff guys buy, too.

We do know a few tidbits from a few years back: Women generally go for smaller, cheaper cars. Makes sense, right? Used cars are also more popular. But let's face it, budgets matter to everyone, not just women!

Breaking Stereotypes

Sometimes, It's All About the Image

Let's talk about those 'girly' cars. Minis come to mind, even though it's probably not as dramatic as people think. But Subaru? That's a funny one. They weren't trying to target women at all – they wanted outdoorsy folks and it just happened to click with ladies too. Clever marketing, that.

Fact is, a ton of women drive Subarus now. It just goes to show it's more about a brand feeling good than any specific feature.

Breaking Stereotypes

So, What's the Real Deal?

Here's the thing: It seems women drive... gasp... normal cars! Who knew? We like what's practical, fits the budget, and feels nice to drive. Shocking, right? The truth is, carmakers have been trying to figure out the magical "woman's car" forever and failing miserably.

Remember all those old-school electric cars marketed at women? Yeah, didn't work. The silly pink Dodge La Femme? Epic flop. Even Volvo had that all-women design team ages ago. Cool ideas, but did it lead to a bestselling "woman's car"? Nope.

Breaking Stereotypes

Maybe We're All Just...People?

Women influence most car purchases, but we're not aliens with some secret car language. No lady needs a ponytail holder in her headrest (though, now that sounds kinda genius). We want what everyone wants – a good car at a good price. Let's ditch the stereotypes and focus on making awesome cars for everyone.

Recomended:

10 Chinese Cars That Look Strangely Familiar – Copycat or Clever? - Photo
Others
10 Chinese Cars That Look Strangely Familiar – Copycat or Clever?

Some automakers pour millions into cutting-edge design studios, like Toyota’s California facility, which gave us gems like the 4Runner and retro-inspired Land Cruiser. Others? Well, they skip th

AutoExpert
Real-World EV Range Test: Tesla, Porsche, BMW, and More Compared - Photo
Others
Real-World EV Range Test: Tesla, Porsche, BMW, and More Compared

When it comes to electric vehicles (EVs), the conversаtion always circles back to one thing: rаnge. For internal combustion engine (ICE) cаr buyers, it’s rаrely a concern. But with EVs, everyone

AutoExpert
Overhyped Cars Ranked: Are These Models Really Worth the Buzz? - Photo
Others
Overhyped Cars Ranked: Are These Models Really Worth the Buzz?

Wow. People do not hold back when asked about the most overhyped cars on sale today. But the verdict did not come to one car only! Most car enthusiasts are calling out entire segments—and s

AutoExpert
The Chinese Car Boom: What Western Automakers Should Know - Photo
Others
The Chinese Car Boom: What Western Automakers Should Know

Here we go—what some are calling the second wave of the Chinese car industry. A whole new lineup of Chinese carmakers, ones you probably couldn’t name if your life depended on it, is now r

AutoExpert
Chery Unveils Hunting Wild Concept With Cutting-Edge Solid-State Battery Tech - Photo
Car News
Chery Unveils Hunting Wild Concept With Cutting-Edge Solid-State Battery Tech

Chery’s new concept, the Hunting Wild, is a bold look into the future of their Fulwin lineup, blending sleek, aerodynamic lines that seem to hover between a wagon and a minivan, all while promis

AutoExpert
NHTSA Hits Ford With Record $165 Million Penalty For Safety Recall Delays - Photo
Car News
NHTSA Hits Ford With Record $165 Million Penalty For Safety Recall Delays

Ford’s latest misstep with the National Highway Traffic Safety Administration (NHTSA) has landed the automaker with one of its biggest civil penalties yet—up to $165 million. It’s a

AutoExpert
Xiaomi SU7 Hits 100,000 Units: Lei Jun Steals The Spotlight - Photo
Car News
Xiaomi SU7 Hits 100,000 Units: Lei Jun Steals The Spotlight

Lei Jun, Xiaomi’s charismatic founder and CEO, knows how to grab attention. To celebrate a major milestone—100,000 SU7 electric vehicles produced—he posted a photo of himself napping

AutoExpert
Nissan’s Sleek New EV, The N7, Targets Chinese Market - Photo
Car News
Nissan’s Sleek New EV, The N7, Targets Chinese Market

Nissan is diving deeper into the EV market with its latest creation, the N7—a sleek electric sedan designed exclusively for China. Built in collaboration with Dongfeng through their joint ventur

AutoExpert
The Lincoln Mark IX: A Mustang Heart With A Luxury Soul - Photo
Car News
The Lincoln Mark IX: A Mustang Heart With A Luxury Soul

The Lexus LFA changed the game for luxury performance cars when it debuted in 2010. With its screaming naturally aspirated 4.8L V10, the LFA wasn’t just a car—it was a symphony for the aut

AutoExpert
Ford Recalls EcoBoost Engines: What You Need to Know - Photo
Others
Ford Recalls EcoBoost Engines: What You Need to Know

Ever hаd that heart-stopping moment when а warning light on your dashboard blinks to life, or your car makes a strange noise, or worse, just stops dead? It’s a dаy-ruiner for sure. Well, turns o

AutoExpert