Bugatti and Adidas have joined forces to create a limited-edition line of soccer cleats known as the Adidas X Crazyfast Bugatti. The unveiling will take place in November, with AC Milan's left-winger Rafael Leao and Al-Ittihad striker Karim Benzema, who won the 2022 Ballon D'Or, showcasing them on the field. These unique cleats are set to be auctioned off, with only 99 pairs available for purchase.
Bugatti, known for its innovation and engineering prowess in the automotive world, expresses its shared commitment to perfection with Adidas, which applies a similar level of precision to their sports footwear. The collaboration is based on Adidas's X Crazyfast shoe, featuring cutting-edge Speedframe sole plate technology and Aerocage innovation.
Much like the carbon fiber monocoque and powerful W16 engine that drive Bugatti's Chiron, this engineering excellence ensures that wearers can be as swift and explosive on the field as Bugatti hypercars are on the road. Adidas contributes its engineering expertise, while Bugatti adds its design finesse, adhering to the "form follows function" philosophy.
The cleats feature Bugatti's signature black and blue color scheme, reminiscent of the Chiron Pur Sport. Carbon fiber is incorporated into the design to pay homage to Bugatti's use of this material in its hypercars. The sole of the cleats features a captivating shade of blue that shimmers in the light. The phrases "Create the Incomparable" and "Impossible is Nothing" are included to highlight Bugatti's core values and Adidas' relentless pursuit of success.
The initials EB for Ettore Bugatti and Adidas' iconic three stripes are prominently displayed on the shoes. These exclusive cleats will be auctioned on Adidas' Collect Web 3 platform from November 8–11. Buyers will receive a digital shoebox that can be redeemed for a physical pair of cleats and an NFT version.
Cryptocurrency is the only method of purchase, with a minimum bid of 0.2 ETH (approximately $360 at current rates). For those unfamiliar with cryptocurrencies, there's an option to use traditional currency through MoonPay to participate in the auction. The demand for these cleats is expected to be high, much like Bugatti's hypercars, making them a coveted item for sports and luxury enthusiasts alike.