Ten years ago, Lamborghini inaugurated its first showroom in Mexico. To mark the occasion, Grand Chelem, the company's local distributor, commissioned four very rare Huracans, each symbolizing a different aspect of Mexican culture.
The automobiles are supposed to represent Vita (Life), Morte (Death), Tempo (Time), and Sogno (Dream), and were created with the help of Ad Personam, Lamborghini's unique customizing service.
The Edicion Vita's (life) exterior is painted in Verde Ermes green, with Oro Elios golden wheels. The gold wheels and interior accents signify the sun, while the green represents life and nature. According to Lamborghini, an eagle emblem, similar to the one on Mexico's flag, is also featured, exalting the country's patriotic ideals.
The Edicion Morte's (death) motifs are reflected by a skull symbol. The colors are designed to evoke and honor the experiences that prepare us for the voyage between life and death, and they're painted Blu Astraeus and accentuated with Bronzo Serse bronze design details.
The Edicion Sogno (dream) features light blue Blu Symi paint with gold touches of Oro Elios. These shades are intended to represent the fantastic creatures shown in Mexican traditional art. The interior, on the other hand, is primarily black with gold stitching. The car is finished off with a two-headed dragon logo, which represents the magical and real aspect of dreams, which "bring color and meaning to life."
Ultimately, the Edicion Tempo (time) is polished inside and out in Nero Nemesis black with Bronzo Serse bronze accents. A snake on a plaque represents self-reinvention through the shedding of skin that happens over time. It symbolizes Lamborghini's decade-long partnership with Mexico.
“We're happy to celebrate this cooperation with Grand Chelem because Mexico has become an important figure for a rising automotive community in Latin America,” said Federico Foschini, Automobili Lamborghini Chief Sales and Marketing Officer. “The four special edition models created with Lamborghini's Ad Personam program demonstrate the practically infinite options accessible to customers when customizing their own Lamborghini car.”