The Tesla Cybertruck has made its debut in extremely limited quantities, with Elon Musk publicly stating a production ramp-up goal of 250,000 units by 2025. Some industry forecasters suggest that Tesla might intentionally plan for a slow production increase, similar to Apple's strategy with the iPhone X, aiming to maintain higher margins and demand over a more extended period.
Similar to the iPhone X's exclusive entry with a higher-than-expected price and limited availability, the Cybertruck follows suit.
Business Insider draws parallels between Tesla's strategy and that of Apple and Ferrari, where exclusivity is deliberately maintained by controlling production numbers.
Forecasters present varying predictions for the electric pickup's production numbers. Analysts estimate an average of around 48,000 units in the upcoming year, with projections ranging from 78,000 units in 2025 to as high as 230,000.
Despite these uncertainties, Tesla's reported over 1 million reservations for the Cybertruck could indicate sustained high demand, even if production accelerates swiftly.