Cruise Striving To Regain Trust Following Autonomous Vehicle Incident

by AutoExpert   |  27 January, 2024

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Following a devastating San Francisco accident involving its autonomous car, Cruise has taken a step back to address regulatory concerns and win back public confidence by admitting leadership blunders. Cruise and GM hired Quinn Emanuel, a legal company, to perform an investigation into the incident's aftermath.

The study found that management, lack of openness, and poor judgment were among the failings that were highlighted. Following the incident, in which an autonomous Chevy Bolt driven by Cruise hit and dragged a person, the California DMV revoked Cruise's authorization to run autonomous robotaxis.

Cruise

According to the results of the inquiry, Cruise's upper management miscommunicated with regulators and withheld important information, such as the fact that the victim was dragged twenty feet. Leadership issues, faulty decision-making, and an absence of responsibility and openness were highlighted in the study. Cruise has reduced its employment by 24% and fired nine top executives, including former CEO Kyle Vogt, in an effort to fix these problems.

Investigations against Cruise are ongoing by the US Department of Justice and the Securities and Exchange Commission. The company is committed to earning back public trust, stating, "We know our license to operate must be earned and is ultimately granted by regulators and the communities we serve. We are focused on advancing our technology and earning back public trust."

Cruise

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